I'm pretty sure that until about a week ago there used to be an option to "Hide rated/seen titles" in the Gallery View and Sortable Lists pages of the Netflix web site.
Now when I pick a genre to browse through the available titles, the hundreds of movies that I have watched or rated over the past few years are there, and they get in the way of finding anything.
Did that option go away or did it move somewhere else ?
It appears it went away. I search all over both the DVD and instant sections and was unable to find it. It seems it is in their policy of inconvenience and this is one of several ways of doing just that. I agree with you that this is going to be a pain in the neck.