Netflix uses the following meanings for its star ratings:
5 Stars = "Loved It"
4 Stars = "Really Liked It"
3 Stars = "Liked It"
2 Stars = "Didn't Liked It"
1 Star = "Hated It"
So what's wrong with these meanings ? Here's my main gripes:
(1) What does "Really" in "Really Liked It” supposed to mean? That when you rate a movie as “Liked It” you are just kidding ? Or that you speak like a 8-year old, and express an intensive like of a movie as "Really Like" ? But than how would you rate a movie that you really, really, really, really, really liked ?
(2) The rating is not symmetrical: we have “REALLY Liked It”, but not “REALLY Didn’t Liked It”. Subsequently the intervals between 1 and 2 Stars are larger than between 5 and 4 stars.
(3) Is “Hated It”, really opposite of “Loved it” ? Can’t you hate a movie you love ? Isn't indifference the opposite of love ?
As an alternative I propose the following meanings:
5 Stars = "Loved It"
4 Stars = "Liked It MUCH"
3 Stars = "Liked It MODERATELY"
2 Stars = "Liked It LITTLE"
1 Star = "Didn’t Liked It AT ALL"
Here’s the advantages of the meanings above:
(1) It’s more accurate and consistent, since it measures only one dimension, “Likeability” of the movie, and it doesn’t concern itself about other feelings like “Hate” the viewer might have while watching the movie.
(2) It’s symmetrical. The intervals between stars are roughly equal.
(3) It forces the viewer to recapitulate all they liked about the movie they’ve watched, and the intensity of that feeling. Rather anything they’ve hated it.
While Netflix spends millions on developing a better recommendation algorithm, it should give more thought about the meaning of its rating system: make sure it’s not confusing, ambiguous or overlaping. It must be simple but not juvenile ( “really liked it” and “hated it” do sound juvenile to me).
Tags: didn't liked it, hated it, liked it, love it, netflix, ratings, really liked it, star
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